Pros and Cons of Using Content Spinning Tool

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What Is Content Spinning?

Spinning content is taking an article and rewriting it so that it appears to be a completely new article. The content can be rewritten by a human or by a content spinning tool. Some of the tools for spinning content and produce hundreds of rewritten articles from one “seed” article in just a matter of seconds. Content is what brings traffic to your website and is a big factor in its revenue and growth. Creating new content takes time and can be expensive if you are hiring good writers. That is what makes spinning articles and using content paraphrase tools attractive to some website owners who can benefit from using a spinner in the following ways:

  • Submitting the same information to multiple sites that will pay for the article or the traffic that it generates. These sites will only entertain content that is seen as unique.
  • Building backlinks: these are links back to a web property such as a sales page that is placed in an article that is relevant. The more links that the search engines see the higher importance they place on the page that is linked to.
  • Driving traffic: links back to a specific page do not only provide an SEO advantage. They can also actually drive traffic to that page if the link is totally relevant.

Benefits of Using a Content Spinning Tool

Software programs for spinning content are easy to find and there are many free as well as premium spinners available. One of the biggest benefits offered by automated content spinners is their speed. Depending on the tool you use, it is possible to get hundreds of rewritten articles in seconds and they are different enough that they will be considered as original content by Google. This makes the process of building backlinks much faster. Most programs are also very easy to use and only require you to copy and paste text into the appropriate area and click a button. They are also inexpensive. When you consider the fact that they get requests to paraphrase song lyricsarticles and essays in seconds, you understand that even the most expensive tools are much cheaper than writing new articles from scratch. Fast, easy to use and cheap certainly has its appeal. However, there are some definite drawbacks as well.

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It is important to understand the benefits of using a spinning tool if you are going to use one to reword your articles for reuse. The following are just a few of the benefits to using a spinner:

  • You can create hundreds of copies in just a few seconds: you will rapidly have many copies that you can use for SEO purposes across the internet.
  • The copies are unique: the spun versions will be seen as unique in most cases by the search engines and can be used in many different locations to provide content spinning SEO advantages such as backlinks or to drive traffic to your other content.
  • Free to use: many of the spinning software programs are totally free to use and can be downloaded or used online. There are also more effective premium software packages that can be purchased for a small amount.
  • Easy to use: most simple spinning programs require you to do no more than simply copy and paste the text that you need rewritten into them.

Negatives of Using Automated Content Spinners

Of course using a spinner is not always the best way forward. If you know what is content spinning then you will know that the systems rarely produce text that will impress any reader. The following should always be considered before you use spun content:

  • Rarely makes sense: most free spinning tools make your content original by changing many words to synonyms. However many words have multiple meanings so the output will often read very strangely.
  • Poor writing style: many people have very specific styles of writing with regards to how they join sentences etc. A spinner will give the impression of many different styles.
  • Meanings can be changed: because of the way the software simply swaps words it can also easily change the original meaning of the text.
  • Unable to target your reader: writing for technical people and school kids is usually a very different thing, a spinner will not be able to ensure that your text is appropriate for the audience.
  • It can be seen as spun content: most people that use the internet regularly can easily spot spun content for what it is, as such some algorithms used by search engines can too.
  • The effectiveness of a page and its ranking now depend on human interaction: so a poorly rewritten piece of work is unlikely to rank well or provide a good link.
  • Spinning content that was written by another is still plagiarism: you can still get penalized severely if you rewrite another’s work and use it if it is recognized as such.

Negatives of Using Automated Content Spinners

There are some definite negatives to using automated content spinners. Although the best of these tools can rewrite content that can pass as something written by a human, it won’t be well written. Also most content tools that only require copy, paste and click produce content that while it may be considered as original by Google, makes no sense at all to human readers. Any human reading such articles will recognize it immediately as a spun article and will make you seem unprofessional. Google frowns on the practice of article spinning and you are likely to be penalized if caught at it, especially if the original article belongs to somebody else. Although it may work in less crowded niches if you are in a competitive niche it is not an effective strategy even if you don’t get caught by Google and penalized. Many people don’t fully understand how article spinning works and that it also involves a great deal of human involvement to work well and get decent spun content. There is also the fact that even using content that has been completely rewritten is still considered plagiarism if the original article wasn’t yours. Are you still ask who can paraphrase for me? Keep reading.

Protect Your Business by Using Quality Content

If your website and your business are important to you then it is probably a good idea to pass on using an article rewriting tool. The risk of incurring penalties from Google is high and the quality of content produced by spinners won’t do much for your reputation. Good quality content is the best thing for getting traffic and still requires a human writer. By using good content your business will increase and there is no danger of Google stepping on you. Not everybody feels the same way and those websites producing good content need to avoid plagiarism to protect themselves from those who are less scrupulous about where their material comes from. Content spinning by human writers using your own original articles does have a place and enables you to reuse old articles but the benefits of automated tools are offset by the potential negative consequences.

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